Monday, April 7, 2014
Inkjet Printers and AIO A Fit for Business
According to a recent release and full report by InfoTrends, sales of business inkjet printers and multifunctional peripherals (MFPs) have surpassed laser devices in the U.S. as the leading technology by unit shipment volume. In fact, InfoTrends estimates that business inkjet will represent 56% of all devices by 2016, compared to 44% for laser. For many years, the prevailing sentiment among many in the industry was that customers believe laser devices are most appropriate for workgroup office use, whereas inkjet technology is best suited to the home and small business environments. This has been further reinforced by myriad news reports emphasizing the negative aspects of inkjet printers - particularly when it comes to running costs and ink pricing. Against this backdrop, vendor interest in promoting business inkjet product offerings has advanced. As a result, vendors such as Brother, HP, Memjet, and Xerox have developed business inkjet devices with improved speed and capability that are clearly designed for workgroups within business environments. It is the purpose of this primary research document to aid vendors with the second part of this process-the critical sales and marketing decisions in the U.S. market.